S0 you might have noticed that I sell quite a lot postcards. One of the most frequent questions I’ve had since stocking them is ‘do you do envelopes with these?’ or ‘why don’t you do these as proper cards?’ Good question, I beam. The answer is threefold (pun intended) and since I just released seven more postcard designs, I thought I’d itemise my reasoning.
- I actually wanted to make greetings cards originally. Back when I first started to migrate from fan art into original designs, everything I did was in poster format – text whacked on a Photoshop document. When I decided to try out Etsy, I actually bought a bunch of blank photo cards and foldable blank greetings cards to print myself… they are still in a box, because they are fucking fiddly. Also, my printer is about 10 years old and a lot of things come out wonky. If I wanted to be a pro, outsourcing the printing was the only way to work. When I looked into professional printers, I discovered that greetings cards are mad expensive. I have five different lines in my Etsy, each with a minimum of four designs. I’d get a quote for 3 of each design and pass out. Most postcards weren’t much cheaper. Then I was recommended Moo, which although its greetings cards were out of my budget, their postcards weren’t. They also let you print up to 10 designs in each pack of 10 cards – perfect! Thus my postcards were born.
- I don’t sell envelopes alongside them because they are another cost, another product to store and another material to source. I’ve made entire products because friends have said ‘that’s a great idea, I’d buy that!’ only for them to go unnoticed by the universe. One day I might add them as an option if there’s a large demand and I find a stockist I like (Etsy is fairly strict about its handcrafted ethics, too, most of the time and I don’t really want to bulk import tree-ruining crap from China).
- Postcards are actually way better than greetings cards. Think about it. There’s a nice sized space to write a note, but not so much you have to spend hours writing a memoir. They are so light they cost very little to send, and all you need to do is plop on a stamp and the address. No cuts from envelopes. No wasting of paper. No envelope-licking. They double as gift tags or little presents by themselves. You can stick them on the wall as mini posters (some of my favourite Etsy sellers actually sell their art on Moo’s postcards as gloss prints). You can write insults to the postman. You can buy them anywhere in the world and send them anywhere in the world.
In conclusion, postcards are a fun, tiny and greatly under-appreciated