Who’s excited for the end of the financial year? Who wants it to be 6th April already so they can relish a clean slate and make 2016/17 the year they go up an income threshold? Who sometimes wishes they had someone else to make tough decisions regarding business card expenditure?
Since we are nearly at the end of this fiscal calendar, I thought I’d reflect on what I’ve learnt since 6th April 2015, as a writer, shopkeeper and digital marketing freelancer and share some of my pearls of wisdom.
- It’s genuinely really hard to invest in necessities like business cards and packaging when you have no capital. Use some savings (or visit one of those bank things or find some investors) to get you off the ground. It will cause less stomachaches.
- Speaking of packaging, it’s completely okay to reuse bubble envelopes if they aren’t scummy.
- You might think you can predict what will sell, but you can’t. You just learn to guess what your customer wants, and even then they will probably surprise you.
- If a product isn’t working, photograph it better. Or replace it with a better product.
- 80% of your time is spent marketing and organising, 10% is spent corresponding, 5% researching and developing and perfecting, and 5% making the art you sell.
- Look after yourself, mentally, physically and financially, because freelancers don’t get sick pay, holiday pay, pension schemes or sympathy when they’re ill.
- Always try to correspond with clients or customers in the same way your teachers wrote home to your parents: politely, firmly and with the spellchecker on.
- As a freelancer, you make your own motivation and set your own timetable. I’ve learnt that my motivation is my desire to spite the people who think I should get a ‘real’ job, and nothing sets a timetable like knowing you have 8 hours to complete 12 hours worth of work.
- If you’re not busy, clean your desk and do your accounts because when you are busy, you will come downstairs and realise you work in a pigsty with no recollection of where your money went. Oh and if you’re not busy, you probably need to improve your marketing.
- Taking a step back from this blog last summer was one of the best decisions I made all year.
- My readers and my customers are the strangest, most eccentric and most generous people. (I already knew that. You’re welcome for the reminder.)
- Social media marketing is about being social. Not copy and pasting the high five/praying emoji onto twelve Instagram posts alongside the phrase ‘keep up the good work!’.
Marketing.Work out who your customer is. Work out where they are and what they want. Go to them with the thing(s) they want.
- #GIRLBOSS the shit out of your life, because no one else will do it for you.
- Read #GIRLBOSS. Even if you are a guy, non-binary or allergic to hashtags.
- Nothing is more isolating than being the only person you know who does what you do and working from home while you do it. Find other people who do something similar and meet for coffee, follow their blogs and write your own, or join an Etsy team. Or all of those things.
- A wise man in a World War II film I saw recently said something along the lines of ‘if you want something done, ask a busy person. People with all the time in the world never get anything done’. TL;DR: if you really want to make art or write a book or start a business, you will make the time to do it.
- Paying yourself with meagre wages, knowing you can account for earning every single pound, makes up for being perceived as unemployed by your nearest and dearest, explaining that you post to the Internet for a living but no, you can’t wire up a wifi connection, and working on a Saturday night because you can’t afford to go out, move out or use up the bubble bath.
Most of the time.
Now bring it, 2016/17, I want to win at this game.